Three ways to play the same book. Climb the platformer and answer to refuel.
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← → to move, Space to jump, ↓ + Space to drop through. Use the on-screen controls to run and jump. Orbs ask a question; a correct answer refuels the climb.
What's inside
25 maps, 121 characters and 413 questions, all generated from the book.
Forest of Grand Slam Offers
Introduction to the core concept of unbeatable, differentiated offers.
5 characters · 17 questions
Castle of Value-Driven Decisions
Explore why customers choose value over price in purchasing decisions.
5 characters · 17 questions
Ruins of Commoditization
Understand the trap of price-driven competition and its dangers.
5 characters · 17 questions
Volcano of the Virtuous Cycle
Learn how premium pricing fuels growth and quality improvement.
5 characters · 17 questions
Desert of Premium Pricing
Master the strategy of charging more through differentiation.
5 characters · 17 questions
Cave of Lifetime Value
Calculate customer lifetime value to guide business decisions.
5 characters · 17 questions
Ice Peaks of Gross Profit
Analyze gross profit calculations essential for sustainable offers.
5 characters · 17 questions
Ocean of Market Selection
Identify starving crowds and markets ripe for value delivery.
5 characters · 17 questions
Forest of Problem Identification
Pinpoint customer pain points to build targeted solutions.
5 characters · 17 questions
Castle of Solution Architecture
Construct comprehensive solutions addressing core problems.
5 characters · 17 questions
Ruins of the Value Equation
Deconstruct the four drivers of perceived value.
5 characters · 17 questions
Volcano of Dream Outcomes
Explore how to amplify perceived likelihood of achievement.
5 characters · 17 questions
Desert of Time Delay Reduction
Strategies to minimize perceived time to results.
5 characters · 17 questions
Cave of Effort and Sacrifice
Reduce perceived effort to increase offer attractiveness.
5 characters · 17 questions
Ice Fields of Perception
Understand why perceived value trumps actual value.
5 characters · 17 questions
Ocean of Supply and Demand
Navigate the delicate dance between scarcity and desire.
5 characters · 17 questions
Forest of Scarcity Tactics
Apply scarcity principles to increase offer desirability.
5 characters · 17 questions
Castle of Urgency
Create time-based pressure to drive purchasing decisions.
5 characters · 17 questions
Ruins of Risk Reversal
Explore guarantees as tools to eliminate buyer hesitation.
5 characters · 17 questions
Volcano of Guarantee Types
Master unconditional, conditional, and implied guarantees.
5 characters · 17 questions
Desert of Bonus Stacking
Expand price-to-value gap through strategic bonuses.
5 characters · 17 questions
Cave of Divergent Thinking
Train creative thinking to generate unique value solutions.
5 characters · 17 questions
Ice Caverns of Naming and Positioning
Craft compelling offer names that enhance perceived value.
5 characters · 17 questions
Ocean of Pricing Strategy
Design pricing structures that maximize differentiation.
5 characters · 17 questions
Forest of Offer Construction
Synthesize all elements into one cohesive Grand Slam Offer.
1 characters · 5 questions
How the book becomes practice
Reading puts ideas in. Retrieval keeps them there. The game is the retrieval.
Walk the world of the book
25 maps, one per part of the book. Signs along the way hold its key ideas, so the walk itself is a refresher.
Battle the characters
121 characters, each a short quiz on one idea. Answer well and the map opens up; a boss guards the end of each one.
Missed ideas come back
Every question you get wrong is re-asked in rematches and boss fights, and the Flashcards mode schedules it with spaced repetition, until you get it right. That is the part that makes it stick.
Keep what you learn
Sign up for free and your demo progress, XP, best tower stage and flashcard schedules move to your account. Come back whenever a chapter starts to fade.