PLAY THE BOOK

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim and Renée Mauborgne

This book shows how companies break free from cutthroat competition by creating new market space instead of fighting over existing demand, using tools like the strategy canvas and the four actions framework. In this world you practice mapping value curves, reaching noncustomers, sequencing price and cost decisions, and overcoming organizational hurdles to execute bold strategic moves.

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25 maps · 122 characters · 416 questions · free to try, no account needed · book links are affiliate links

Three ways to play the same book. Climb the platformer and answer to refuel.

Loading the demo…

← → to move, Space to jump, ↓ + Space to drop through. Use the on-screen controls to run and jump. Orbs ask a question; a correct answer refuels the climb.

What's inside

25 maps, 122 characters and 416 questions, all generated from the book.

MAP 01

Red Tides Shoreline

Introduction to red ocean vs blue ocean strategic thinking.

5 characters · 17 questions

MAP 02

Value Innovation Cove

Understand the simultaneous pursuit of differentiation and low cost.

5 characters · 17 questions

MAP 03

Analytical Tools Castle

Core frameworks for crafting blue ocean strategies.

5 characters · 17 questions

MAP 04

Strategy Canvas Peaks

Visualizing competitive factors and value curves.

5 characters · 17 questions

MAP 05

Value Curve Caverns

Mapping how companies invest across factors of competition.

5 characters · 17 questions

MAP 06

Eliminate-Reduce-Raise-Create Grid

The four-action framework for reconstructing value elements.

5 characters · 17 questions

MAP 07

Six Paths Desert

Reconstructing market boundaries across six strategic paths.

5 characters · 17 questions

MAP 08

Alternative Industries Oasis

Looking beyond direct competitors to alternative industries.

5 characters · 17 questions

MAP 09

Strategic Groups Ridge

Analyzing groups of companies competing on similar logic.

5 characters · 17 questions

MAP 10

Buyer Chain Fortress

Exploring different buyer groups and their influence.

5 characters · 17 questions

MAP 11

Complementary Offerings Grove

Finding value in complementary products and services.

5 characters · 17 questions

MAP 12

Functional-Emotional Divide

Shifting between functional and emotional industry appeal.

5 characters · 17 questions

MAP 13

Time's Horizon Ice Fields

Looking across time to anticipate future trends.

5 characters · 17 questions

MAP 14

Big Picture Watchtower

Focusing strategy on the big picture, not just numbers.

5 characters · 17 questions

MAP 15

Four Steps of Visualization

A process for building and communicating strategy visually.

5 characters · 17 questions

MAP 16

Beyond Existing Demand Dunes

Reaching noncustomers to expand the market.

5 characters · 17 questions

MAP 17

Three Tiers of Noncustomers

Understanding layers of potential untapped demand.

5 characters · 17 questions

MAP 18

Strategic Sequence Volcano

Ordering utility, price, cost, and adoption correctly.

5 characters · 17 questions

MAP 19

Buyer Utility Map Ruins

Mapping utility across the buyer experience cycle.

5 characters · 17 questions

MAP 20

Six Utility Levers Cave

Six levers that unlock exceptional buyer utility.

5 characters · 17 questions

MAP 21

Six Stages Ice Cycle

The six stages of the buyer experience cycle explained.

6 characters · 20 questions

MAP 22

Organizational Hurdles Castle

Overcoming cognitive, resource, motivational, political barriers.

5 characters · 17 questions

MAP 23

Tipping Point Leadership Peak

Leveraging disproportionate influence to drive change fast.

5 characters · 17 questions

MAP 24

Kingpins and Fishbowl Hall

Identifying key influencers and using transparency to motivate.

5 characters · 17 questions

MAP 25

Fair Process Sanctuary

Building execution into strategy through fair process and renewal.

1 characters · 5 questions

How the book becomes practice

Reading puts ideas in. Retrieval keeps them there. The game is the retrieval.

Walk the world of the book

25 maps, one per part of the book. Signs along the way hold its key ideas, so the walk itself is a refresher.

Battle the characters

122 characters, each a short quiz on one idea. Answer well and the map opens up; a boss guards the end of each one.

Missed ideas come back

Every question you get wrong is re-asked in rematches and boss fights, and the Flashcards mode schedules it with spaced repetition, until you get it right.

Keep what you learn

Sign up for free and your demo progress, XP, best tower stage and flashcard schedules move to your account. Come back whenever a chapter starts to fade.

Questions

Is this the actual book?

No. This is a quiz game built from the ideas in "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant": 416 multiple-choice questions with explanations, spread over 25 maps. It works best alongside the book, which is why the page links to where you can get it.

Is it free to play?

You can play the demos on this page without an account (5 battles in the RPG, 10 questions in the tower and 12 flashcard grades). Sign up for free to keep going; premium worlds come with a preview and Lifetime Pro unlocks everything.

Do I need to have read the book?

It works either way. If you have read it, the game is spaced repetition for what you learned. If you have not, every question comes with an explanation, so the game is a fast tour of the main ideas.

Does my demo progress carry over?

Yes. Sign up from the game and the characters you beat, your XP, your best tower stage and your flashcard schedules move to your account.

Are the book links affiliate links?

Yes. If you buy the book through one of them we may earn a small commission, at no extra cost to you. It helps keep the free worlds free.