Three ways to play the same book. Climb the platformer and answer to refuel.
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← → to move, Space to jump, ↓ + Space to drop through. Use the on-screen controls to run and jump. Orbs ask a question; a correct answer refuels the climb.
The mindmap
Every key idea of the book on one map, each one explained. Your answers in the games mark the ideas you have learned.
Every key idea of the book on one map, each one explained. Your answers in the games mark the ideas you have learned.
Some of the core ideas
What's inside
19 maps, 91 characters and 315 questions, all generated from the book.
Forest of YouTube-First Thinking
Why YouTube-optimized content beats traditional film/TV production value.
5 characters · 17 questions
Castle of the Opening Minutes
Mastering the critical first 3 minutes of a video to hook viewers.
5 characters · 17 questions
Desert of Re-Engagement
Techniques to re-hook viewers throughout the middle of a video.
5 characters · 17 questions
Caverns of the Back Half
Keeping back-half content strong without signaling the video's end.
5 characters · 17 questions
Ocean of Retention Charts
Reading and analyzing audience retention data to improve videos.
5 characters · 18 questions
Volcano of Crazy Progression
Front-loading stakes and escalating excitement throughout a video.
5 characters · 17 questions
Ruins of Dumped Projects
Avoiding the trap of handing off work and forgetting about it.
5 characters · 17 questions
Ice Fields of Accountability
Taking true ownership of production tasks and outcomes.
5 characters · 17 questions
Fortress of Critical Components
Identifying and protecting the essential elements of a video.
5 characters · 19 questions
Forest of Backup Plans
Building contingencies and backup days into every shoot.
5 characters · 17 questions
Caves of Communication Lines
Maintaining proper up-and-over communication across departments.
5 characters · 17 questions
Castle of Higher Communication
Why in-person and calls beat text and email for key decisions.
5 characters · 17 questions
Desert of Pushing Through No
Investigating claims and refusing to accept a first 'no'.
5 characters · 17 questions
Ruins of Verified Claims
Fact-checking and verifying information instead of taking it at face value.
5 characters · 17 questions
Volcano of Feasibility
Assessing whether video concepts can realistically be executed.
5 characters · 17 questions
Ocean of Creative-First Production
Prioritizing creative vision as the driving force of production.
5 characters · 17 questions
Ice Caverns of Format Freshness
Avoiding audience fatigue by rotating and refreshing video formats.
5 characters · 17 questions
Forest of Spectacle
Crafting the 'wow factor' only this channel can deliver.
5 characters · 17 questions
Castle of Brand Integration
Weaving brand deals into content without hurting retention.
1 characters · 6 questions
How the book becomes practice
Reading puts ideas in. Retrieval keeps them there. The game is the retrieval.
Walk the world of the book
19 maps, one per part of the book. Signs along the way hold its key ideas, so the walk itself is a refresher.
Battle the characters
91 characters, each a short quiz on one idea. Answer well and the map opens up; a boss guards the end of each one.
Missed ideas come back
Every question you get wrong is re-asked in rematches and boss fights, and the Flashcards mode schedules it with spaced repetition, until you get it right.
Keep what you learn
Sign up for free and your demo progress, XP, best tower stage and flashcard schedules move to your account. Come back whenever a chapter starts to fade.