Comunicación táctica: libros para jugar

Conversationally Speaking - Patrick King

This world guides learners through the practical art of starting, sustaining, and gracefully ending conversations to build rapport and confidence. Learners will master listening, body language, storytelling, and navigating tricky social situations with ease.

EN166 personajes · Jugar

Verbal Judo - George J. Thompson & Jerry B. Jenkins

Learners master empathetic, tactical communication techniques to defuse conflict and generate voluntary compliance without force. They build skills in active listening, reframing language, and persuasive frameworks to transform confrontation into cooperation.

EN91 personajes · Jugar

The Prince

de Niccolò Machiavelli

A Renaissance guide to acquiring and holding political power, examining how princes balance force and cunning, generosity and fear, fortune and skill. In this world you practise reading real situations of rule, conquest, and loyalty, and choosing the pragmatic action that secures lasting power.

EN311 personajes · Jugar

The Art of War

de Sun Tzu

An ancient Chinese military classic on strategy, deception, terrain, and leadership, teaching that victory comes from intelligence and positioning rather than brute force. In this world, you practise assessing strengths and weaknesses, reading terrain and enemy signals, timing attacks, and leading troops with a balance of discipline and care.

EN151 personajes · Jugar

What They Don't Teach You at Harvard Business School

de Mark H. McCormack

A veteran deal-maker distills the unwritten rules of business savvy: reading people, negotiating with leverage, managing time, and shaping perceptions. Players practice sizing up situations, handling office politics, and building client trust through practical, street-smart tactics rather than textbook theory.

EN96 personajes · Jugar

Make: The Indie Startup Manual

de Pieter Levels

A practical guide to building a solo internet startup from personal problem to profitable exit, written by the maker behind Nomad List and Remote OK. You'll practise spotting ideas from your own life, launching without hype, growing organically, monetizing directly, automating operations, and negotiating a sale.

EN121 personajes · Jugar

Founding Sales

de Pete Kazanjy

A practical guide to building an early-stage sales function from scratch, covering mindset, prospecting, narrative, negotiation, and hiring. Play through founder-led selling: crafting a compelling story, handling objections, managing pipeline, and scaling a repeatable go-to-market process.

EN121 personajes · Jugar

The Mom Test: How to Talk to Customers and Learn if Your Business is a Good Idea When Everyone is Lying to You

de Rob Fitzpatrick

A practical guide to running customer conversations that surface truth instead of polite lies, so you can validate a business idea before building the wrong thing. In this world you practice spotting empty compliments, anchoring vague claims into specifics, finding the right people to talk to, and steering conversations toward real commitments.

EN146 personajes · Jugar

How To Win Friends and Influence People

de Dale Carnegie

A classic guide to human relations, teaching how to make friends, win people over, and lead without causing resentment through honest appreciation and genuine interest. Players practice recognizing key techniques through real stories about historical figures, salespeople, and everyday encounters.

EN816 personajes · Jugar

Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot

de Matt Abrahams

A practical guide to mastering impromptu speaking, from calming nerves to structuring thoughts on the fly. You'll practice frameworks for toasts, pitches, feedback, and apologies while learning to listen actively and speak with authentic confidence in any unplanned moment.

EN161 personajes · Jugar

The Adweek Copywriting Handbook

de Joseph Sugarman

Sugarman breaks down the psychology behind persuasive writing, from crafting irresistible first sentences to triggering the 31 buying motivators that drive purchases. Players practice building buying atmospheres, overcoming objections, and structuring copy that flows like a slippery slide toward the sale.

EN161 personajes · Jugar